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Best 10 Social Selling Tools

Social selling tools are digital platforms and applications designed to help sales professionals leverage social media networks to find and engage with potential customers. These tools facilitate the process of building relationships, sharing relevant content, and ultimately driving sales through social media interactions.

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In more detail, social selling tools offer a variety of features such as social listening, analytics, customer relationship management (CRM) integration, and content scheduling. Social listening capabilities enable salespeople to monitor conversations and trends related to their industry, products, or competitors, providing valuable insights into customer needs and pain points. Analytics features help track the performance of social media campaigns, measure engagement, and identify key influencers. CRM integration ensures that all social interactions and data are seamlessly recorded, allowing for more personalized and informed follow-ups. Additionally, content scheduling tools enable sales teams to consistently share relevant and engaging content, helping them to stay top-of-mind with their prospects. By utilizing these combined functionalities, social selling tools can significantly enhance a sales team’s ability to connect with and convert potential leads into loyal customers.

  • Salesforce
    Salesforce

    Salesforce - Cloud-based customer relationship management (CRM) platform.

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  • Hootsuite
    Hootsuite

    Hootsuite - Social media management platform for scheduling and analytics.

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  • Sprout Social
    Sprout Social

    Sprout Social - Social media management and engagement platform.

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  • HubSpot
    HubSpot

    HubSpot - All-in-one marketing, sales, and service platform.

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  • Buffer
    Buffer

    Buffer - Temporary storage for data.

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  • Agorapulse
    Agorapulse

    Agorapulse - Social media management and scheduling tool for businesses.

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  • Sendible
    Sendible

    Sendible - Social media management platform for businesses and agencies.

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  • SocialPilot
    SocialPilot

    SocialPilot - Social media management tool for scheduling posts and analytics.

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  • Brand24
    Brand24

    Brand24 - Social media monitoring and analytics tool for businesses.

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  • Oktopost
    Oktopost

    Oktopost - Social media management platform for B2B marketers.

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Best 10 Social Selling Tools

1.

Salesforce

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Salesforce is a leading cloud-based customer relationship management (CRM) platform that helps businesses manage and analyze customer interactions and data throughout the customer lifecycle. It provides a comprehensive suite of tools for sales, customer service, marketing, and analytics, enabling organizations to streamline processes, improve customer satisfaction, and drive growth. Known for its scalability and customization, Salesforce integrates seamlessly with various third-party applications, making it a versatile solution for businesses of all sizes and industries.

Pros

  • pros Highly customizable CRM platform.
  • pros Extensive third-party app marketplace.
  • pros Robust analytics and reporting tools.
  • pros Scalable for businesses of all sizes.
  • pros Strong customer support and community.

Cons

  • consHigh cost for premium features.
  • consSteep learning curve for new users.
  • consCan be complex to set up.
  • consOccasional performance issues.
  • consRequires continuous updates and maintenance.
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2.

Hootsuite

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Hootsuite is a comprehensive social media management platform designed to help businesses and organizations manage and optimize their social media presence. It allows users to schedule posts, monitor activity, engage with audiences, and analyze performance across multiple social networks from a single dashboard. With a range of features including content curation, team collaboration, and advanced analytics, Hootsuite streamlines social media marketing efforts, making it easier to execute effective campaigns and drive engagement.

Pros

  • pros **Multi-Platform Management:** Manage multiple social media accounts from one dashboard.
  • pros **Scheduling:** Schedule posts in advance for

Cons

  • cons**Cost:** Premium features can be expensive.
  • cons**Learning Curve:** Interface can be complex for beginners.
  • cons**Limited Free Plan:** Free plan has limited features.
  • cons**Customer Support:** Some users report slow customer support.
  • cons**Performance:** May experience occasional lag or downtime.
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3.

Sprout Social

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Sprout Social is a robust social media management platform designed to help businesses streamline their social media efforts. It offers tools for scheduling and publishing posts, monitoring social media activity, engaging with audiences, and analyzing performance across multiple social networks. With features like social listening, reporting, and team collaboration, Sprout Social enables organizations to enhance their online presence, improve customer engagement, and gain actionable insights to drive their social media strategy effectively.

Pros

  • pros Comprehensive social media management.
  • pros Robust analytics and reporting.
  • pros Excellent customer support.
  • pros Intuitive user interface.
  • pros Team collaboration features.

Cons

  • consExpensive for small businesses.
  • consLimited features on lower plans.
  • consOccasional scheduling glitches.
  • consInstagram integration issues.
  • consSteep learning curve for beginners.
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4.

HubSpot

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HubSpot is a leading customer relationship management (CRM) platform that offers a suite of tools for inbound marketing, sales, and customer service. Founded in 2006, it provides solutions like email marketing, social media management, content management, and analytics to help businesses attract, engage, and delight customers. Its user-friendly interface and comprehensive features make it popular among small to mid-sized businesses aiming to streamline operations and drive growth.

Pros

  • pros Comprehensive marketing
  • pros sales
  • pros and service tools.
  • pros User-friendly interface.
  • pros Excellent customer support.
  • pros Extensive integrations.
  • pros Powerful analytics and reporting.

Cons

  • consCan be expensive for small businesses.
  • consSteep learning curve for some features.
  • consLimited customization options.
  • consOccasional software bugs.
  • consRequires a long-term commitment.
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5.

Buffer

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A buffer is a solution that resists changes in pH when small amounts of acid or base are added. It typically consists of a weak acid and its conjugate base, or a weak base and its conjugate acid. Buffers are crucial in maintaining the pH stability of biological systems, chemical reactions, and industrial processes. They work by neutralizing added acids or bases, thereby stabilizing the pH and ensuring optimal conditions for various biochemical and chemical activities.

Pros

  • pros User-friendly interface.
  • pros Supports multiple social media platforms.
  • pros Robust scheduling features.
  • pros Detailed analytics and insights.
  • pros Team collaboration tools.

Cons

  • consLimited free plan features.
  • consHigher-tier plans can be costly.
  • consSome advanced features missing.
  • consOccasional posting glitches.
  • consLimited customer support options.
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6.

Agorapulse

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Agorapulse is a comprehensive social media management tool designed for businesses and agencies. It offers features such as social media scheduling, monitoring, and reporting, along with a unified inbox for managing interactions across various platforms. The tool supports major social networks including Facebook, Twitter, Instagram, LinkedIn, and YouTube. Agorapulse is known for its user-friendly interface, robust analytics, and collaborative capabilities, making it ideal for streamlining social media campaigns and enhancing engagement.

Pros

  • pros User-friendly interface.
  • pros Comprehensive social media management.
  • pros Excellent customer support.
  • pros Detailed analytics and reporting.
  • pros Effective team collaboration features.

Cons

  • consHigher pricing for premium features.
  • consLimited customization options.
  • consOccasional scheduling bugs.
  • consMobile app functionality issues.
  • consLimited platform integrations.
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7.

Sendible

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Sendible is a comprehensive social media management platform designed for agencies and businesses to streamline their social media activities. It offers tools for scheduling, publishing, and monitoring content across various social networks, including Facebook, Twitter, Instagram, and LinkedIn. With features like robust analytics, team collaboration, and customizable reporting, Sendible aims to enhance social media strategy and engagement. Its user-friendly interface and automation capabilities make it an efficient solution for managing multiple client accounts and optimizing social media presence.

Pros

  • pros Comprehensive social media management.
  • pros Robust analytics and reporting.
  • pros Easy team collaboration.
  • pros Customizable posts and scheduling.
  • pros Integrates with numerous platforms.

Cons

  • consSteep learning curve.
  • consPricing can be high for small businesses.
  • consLimited features on lower-tier plans.
  • consOccasional performance issues.
  • consMobile app needs improvement.
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8.

SocialPilot

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SocialPilot is a comprehensive social media management tool designed to help businesses, agencies, and professionals streamline their social media efforts. It offers features such as scheduling and publishing posts across various platforms, content curation, analytics, team collaboration, and client management. With an intuitive interface and robust functionality, SocialPilot aims to enhance productivity, improve engagement, and provide actionable insights, making it easier to manage multiple social media accounts efficiently and effectively.

Pros

  • pros Affordable pricing plans.
  • pros User-friendly interface.
  • pros Supports multiple social media platforms.
  • pros Advanced scheduling options.
  • pros Robust analytics and reporting.

Cons

  • consLimited integrations compared to competitors.
  • consOccasional glitches in scheduling posts.
  • consBasic image editing tools.
  • consNo free plan available.
  • consCustomer support response time can be slow.
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9.

Brand24

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Brand24 is a robust social media monitoring and analytics tool that helps businesses track and analyze online conversations about their brand, products, or industry. It provides real-time insights from various platforms, including social media, blogs, forums, and news sites. With features like sentiment analysis, influencer score, and detailed reporting, Brand24 enables companies to manage their online reputation, engage with their audience, and make informed marketing decisions effectively.

Pros

  • pros Real-time social media monitoring.
  • pros Comprehensive analytics and reporting.
  • pros Easy-to-use interface.
  • pros Effective sentiment analysis.
  • pros Competitive pricing.

Cons

  • consLimited historical data.
  • consBasic sentiment analysis accuracy.
  • consOccasional irrelevant mentions.
  • consLimited integrations with other tools.
  • consNo free plan available.
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10.

Oktopost

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Oktopost is a B2B social media management platform designed to help businesses effectively manage and measure their social media activities. It enables users to schedule and track posts, engage with audiences, and analyze the performance of social media campaigns across multiple channels. Oktopost also integrates with various marketing automation tools and CRM systems, providing comprehensive insights that help marketers drive brand awareness, generate leads, and enhance customer relationships. Its robust analytics and reporting features make it particularly valuable for data-driven marketing strategies.

Pros

  • pros Advanced social media scheduling.
  • pros Robust analytics and reporting.
  • pros Integrates with CRM systems.
  • pros Employee advocacy tools.
  • pros Supports multiple social networks.

Cons

  • consSteeper learning curve.
  • consHigher pricing tiers.
  • consLimited free trial.
  • consComplex interface.
  • consOccasional bugs and glitches.
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